Year Qualified : 2009

Mary-Lyn is based in Johannesburg and works as a business consultant in financial services. Her initial enjoyment of wine began during her studies at Stellenbosch University but it was only in 2002 that she began her wine education through the Cape Wine Academy.

She is a member of a number of wine tasting clubs in Johannesburg including Wild Yeasts, Cellar Rats and a girls-only Bubbly Club.

Mary-Lyn’s wine objective is to stimulate the interest of South Africa’s casual/non-wine drinkers by finding a wine that matches their drinking preferences. This also led to the topic of her CWM dissertation: Growing the consumption of wine amongst emerging market consumers in South Africa.

Areas of special interest include all kinds of bubbly, Chardonnay and Chateauneuf du Pape.

Her other main interest is long distance running, trail running and cycling, with 3 Comrades medals under the belt and other interesting runs/cycles on the horizon.

Dissertation Download

Mary Lyn Raath

Dissertation Topic

Growing the consumption of wine amongst emerging market consumers in South Africa

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Cape Wine Masters are involved in a range of disciplines: wine making, wine marketing, wine promotion and sales, wine journalism, cellar design and construction, cellar stock advice, wine sourcing, tasting presentations and food and wine presentations.

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