Year Qualified : 2006

Since 1999, Karen Green is the general manager at Wine Direct, a specialist catalogue-based wine retail company she joined in 1997 on the sales and client services side as a Catering Management graduate from the Technikon Witwatersrand Hotel School.

Her current focus is on marketing and public relations, publishing an annual catalogue, designing and maintaining the company’s online buying website, organising the Wine Direct “Try before you Buy” wine festival, co-ordinating gourmet dinners and wine tastings, and hosting a bi-monthly wine interview with Classic FM, as well as looking after key corporate and individual clients.

Dissertation Topic: Marketing a Wine Lifestyle in South Africa

Dissertation Download

Green Karen

Dissertation Topic

Marketing a wine lifestyle in South Africa

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Email: info@icwm.co.za

Cape Wine Masters are involved in a range of disciplines: wine making, wine marketing, wine promotion and sales, wine journalism, cellar design and construction, cellar stock advice, wine sourcing, tasting presentations and food and wine presentations.

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